The man behind a controversial development in a conservation area has invited members of the public to help shape a proposal to rejuvenate an ailing high street.

Bali Singh-Digpaul says he hopes to boost the economy in Wanstead with a plan for flats, cheap business space and studios for artists on the site of the Jolliffe builder’s office in High Street.

He insists the plan will attract more people to the area and increase visitors to struggling shops.

An initial proposal for the four-story development was described as being of poor quality with “no sense of place or discernible character” by a council planner.

But Mr Singh-Digpaul has said he wants to involve the community in shaping the plans and has called a public meeting to discuss the issue.

He said: “The site will provide employment, affordable space for businesses and artists and attract more people to the area which will only improve business for everyone already here and rejuvenate Wanstead.

“There are lots of people coming down to the site to show their support and listen to my proposals.

"The exterior design is open for discussion and if people don't like the look of it they are more than welcome to come along and suggest alternative looks for it.

“Afterwards everyone will be invited to come to my restaurant [Sumo Fresh, Wanstead], and discuss it further. We’re going to have a good time.”

A number of people who spoke to the Guardian expressed support for the concept.

Artist Charlotte Stubbs, 35, said: “Not only will it provide a great sense of community but people need to start looking towards the future.

“The great thing about it is it’s going to be flexible and modular, making it affordable for artists like myself to afford to showcase their work.

“This is exactly what the area needs. Not only will it benefit the older residents but it will also suit the young professionals, all of whom want to visit their local butcher or baker for example.”

The Wanstead Society is opposed to the development and has refused to attend the meeting.

Member Geoff Horsnell said: "We had hoped to explain to him the faults and weaknesses of the current plans so that he could withdraw them, get some advice from the planning department and then submit alternate plans.

"However, he seems intent on creating a farce in which we want no part."

Cllr Suzanne Nolan is also not planning to attend.

She said: “I originally thought a meeting would be held to discuss this at the Town Hall with Mr Singh-Digpaul and members of the Wanstead Society.”

The meeting is due to take place on the site at noon on November 12