HE'S the apprentice who said ‘you’re fired’ to Sir Alan Sugar.

Chigwell entrepreneur Adam Freeman, who runs the loans website www.mrlender.com, dropped out of the hit TV show hours before it started, avoiding the media circus that was about to engulf his fellow contestants.

Each week, Adam will give his verdict on how he thinks each of the candidates have performed.

THE BOYS

BEN CLARKE: [FIRED] He didn’t think the toddler helmets were any good because ‘the human race’ is meant to have bruises and injuries! Maybe this is what his 'Sandhurst training' taught him? In the boardroom, Sir Alan mentioned that the light at the end of the tunnel had "gone out". He mentioned his Sandhurst scholarship AGAIN to which Sir Alan replied that his time as a "trainee bugler in the Jewish Lad's Brigade, Stamford Hill Division" didn’t help him sell computers. The poor sofa in the reception room took a beating from his ‘Ninja Waloop’.

JAMES MCQUILLAN: James obviously doesn’t have to worry about getting fired because, if he does, he can become a mid-wife! He explained that a mother’s breast is like a tap that produces milk and turns off if they are in a bad mood. He also knows that during birth the baby just ‘shoots out’! He was indecisive about what products to choose, and managed to get an opinion from Debra by saying: "If you had to choose two products or someone would shoot you, what would you choose?"

HOWARD EBISON: It's episode nine and Howard is still lurking in the background of each task, we haven’t really seen his full ability. From what we did see, he seemed to be a quick decision maker and was part responsible for choosing the toddlers helmet with Kate.

THE GIRLS

YASMINA SIADATAN: I was disappointed she didn’t have any rows or hair-pulling fights with Debra as I would have expected that if you put them both together. She completely missed the potential of the quick fold-away buggy by simply shrugging it off. She was well under the radar in the boardroom as Ben was blaming James, and James was blaming Debra, and Debra was blaming Ben and James. No one even noticed her – so maybe keeping quite in the boardroom sometimes has its advantages?

DEBRA BARR: One of the products on offer was a £2,000 rocking horse and Debra seemed to make up her mind that this was to be the team’s product to sell - even before she had seen it. At the end of the exhibition she nearly had a sale, although the buyer wanted £200 off the price. As Sir Alan pointed out in the boardroom, because she did not negotiate a reduced price on the horse with the supplier, she could not complete the sale! She is still lacking the ability to listen to people and unless this changes soon, she will certainly be fired.

LORRAINE TIGHE: PM’ing again for this task and came across as much calmer. Maybe that was because Philip was not around to annoy her? She rightly chose the quick folding buggy as one of the products to sell at the baby show. And she made a motivational phone call to Kate and Howard which seemed to get them all excited and fired up. She got a grilling from Sir Alan because she did not ask if anyone else would be selling the same buggy at the show, and an exhibitor near them was offering the same buggy £35 cheaper.

KATE WALSH: She was quick to decline the "Heelarious" baby shoes with a heel. Maybe the woman selling them put her off by saying that "most people think they’re horrible - but a few like them!"

(That sales woman should apply for the next series of The Apprentice!) Kate seems to be the only candidate who actually listens to what other people are saying.