APPRENTICE winner Yasmina Siadatan could be the newest face in town after winning the final of the hit BBC1 show this week.

Miss Siadatan, 27, beat 15 other hopefuls to win the £100,000 a year sales contract with Sir Alan Sugar's Amscreen company, based in Loughton.

She got through to the final of the 12-week gruelling show after taking part in a variety of tasks including soap making, selling home gym equipment and trying her hand at sales on a TV shopping channel.

Yasmina, 27, beat 15 other hopefuls to the coveted job at the Langston Road offices, selling digital advertising boards to the NHS, alongside last years apprentice winner Lee McQueen .

No doubt, Miss Siadatan will be under the watchful eye of the shows irritable patriach, Sir Alan Sugar, who lives just minutes away in Chigwell.

The business was brought by Sir Alan last year and is run by his son Daniel Sugar.

It is just one small branch of his business empire, which also boasts property management, a jet hire business and computing firm Viglen.

The offices were moved from their home in Brentwood in September to Stirling House, close to the Bank of England Printing Works.

This is a complete change of pace for Yasmina, who is more at home in the restaurant she owns with her brother in Reading than selling electronic equipment.

She told the BBC she was thrilled to be picked as this years apprentice.

She said: "It means the world to me it really does, I start in a few weeks, I'm selling digital screens in the NHS, it should be great- i'm looking forward to it."

However Sir Alan may be forced to take a step back from the business side of things, to take up a post as a government advisor on business.

A spokesperson for AmScreen confirmed she will be based at their Loughton offices, saying: "We're extremely excited to have Yasmina working with us, we are giving her some time off to recharge her batteries but she will be starting work towards the end of the month."