HEALTH bosses are urging patients to think carefully about which healthcare service to use as they try to drum up support for the proposed closure of the borough's only A&E.

Figures indicate that more than 10,000 people visit A&E centres in London every day, yet only 14 percent of those people actually need to be admitted, with a great majority better served by other areas of the NHS or even a remedy from a local pharmacy.

The campaign coincides with the proposal by Health for North East London (NEL) to shut the A&E at King George Hospital in Ilford, which has attracted widespread criticism from residents and the borough's councillors alike.

Posters for the campaign include an eye-catching thermometer-style image, which is designed to give people a clear idea of which service to use depending on how ill they actually are – from calling 999 and using an A&E for the most serious illnesses and injuries, all the way down to using 'self-care' at home for minor ailments.

Dr Magda Smith, divisional director for medicine at Barking, Havering and Redbridge University Hospitals NHS Trust, said: “As a doctor, I have seen many people come to A&E seeking emergency treatment for minor complaints such as sore throats or hangovers – conditions that are often best treated at home with over-the-counter remedies.

“We would urge everyone to choose well and choose wisely. Please only call 999 or go to A&E if it is an absolute emergency. This will help us to care quickly for those who are seriously ill and need urgent help the most.

“If you feel very unwell, you should always call NHS Direct on 0845 4647 or speak to your GP for advice.”

The public consultation into Health for NEL's plans closes on March 8. To register your views visit healthfornel.nhs.uk/consultation.