Seats which are never filled at Brisbane Road pain Leyton Orient’s chief executive.

As the start of the season looms, Matt Porter's desk is straining beneath the weight of his stacked up in-tray.

The Orient chief executive wishes more seats in the stands were under strain, more often.

“Now is always a busy time off the field with season ticket renewals and sponsorships which we have to put in place.”

“It would nice to have a few more fans from anywhere, we're not fussed at all about where they come from.”

Much-needed cash should pour in from upcoming games against Premier League Spurs, and a televised match against Charlton Athletic.

“It’s important for us financially and for our profile” said Porter. “We get a rights fee, and it gets sponsors more coverage.

“Players have the chance to showcase themselves for a T.V audience.”