Tiger Woods has launched his new apparel line with TaylorMade following the end of his 27-year relationship with Nike.

Woods will tee off in the Genesis Invitational on Thursday wearing the “Sun Day Red” brand, named after his traditional choice of colours for the final round of tournaments.

The logo, a tiger emblem, is also made up of 15 stripes, the number of majors the 48-year-old has won.

“It’s the right time in my life,” Woods said at the launch in Los Angeles.

“It’s transitional. I’m not a kid any more. I want to have a brand I’m proud of going forward.

“Sunday red – it’s me. It started with mom [Kultida]. She thought being a Capricorn that my power colour was red, so I wore red as a junior golfer and I won some tournaments.

“Lo and behold, I go to a university that is red, Stanford is red. We wore red on the final day of every single tournament, and then every single tournament I’ve played as a professional I’ve worn red. It’s just become synonymous with me.”

Tiger Woods logo
The logo for a new brand created by Tiger Woods is displayed at a news conference ahead of the Genesis Invitational (Eric Thayer/AP)

Woods will make his first competitive appearance of 2024 at Riviera Country Club – in a tournament which benefits his foundation – as he continues his latest comeback from injury.

The former world number one underwent ankle surgery in April last year after withdrawing from the Masters during the third round and did not compete again until the Hero World Challenge in December.

Woods finished 18th in the 20-man field in the Bahamas, but said he was pleased with his progress and believes it is realistic to compete in one tournament a month this season.