West Ham United and adidas have announce a lucrative commercial partnership which sees the global sportswear giant become the club’s official technical supplier from next month.
The agreement will see adidas produce the Hammers’ team kit, replica kit, trainingwear and equipment for the 2013/14 and 2014/15 seasons and will feature adidas performance fabrics ClimaCool and ClimaLite technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin and in key heat zones.
The Hammers wore the company’s strips for their best-ever league finish of third in 1986 and in the 1981 League Cup final.
West Ham United vice-chairman Karren Brady said: “We are delighted to team up with adidas at such an exciting time in the club’s history. They are an ideal partner due to their proven technical experience, innovation in product design and renowned quality of sportswear.
“The agreement with a world-famous sports brand provider is another signifier of our club’s growing global standing. adidas is a brand that West Ham United have a proud association with and we are looking forward to creating many more glorious memories playing in the famous three stripes.
“As the our detailed independent Olympic Stadium supporter consultation showed, we always listen to our supporters’ opinions and I am pleased we have been able to act on their wants by reuniting us with adidas.”
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